Miu Miu’s Milan Talk Series

Miu Miu is bringing its Literary Club back to Milan from April 22 to 24, turning a fashion-week side event into a three-day public program on desire, sexuality and consent. (miumiu.com) The 2026 edition is called “Politics of Desire,” and Miu Miu says it will run at Circolo Filologico Milanese, a historic cultural venue at Via Clerici 10, during Milan Design Week. The brand says Miuccia Prada is directing the program. (miumiu.com) Miu Miu says this is the fourth Literary Club overall and the third staged during Milan Design Week. Women’s Wear Daily reported the event will center on conversations about sexuality, female empowerment and desire. (miumiu.com) (wwd.com) The discussions are being framed through two writers: Annie Ernaux, the 2022 Nobel Prize in Literature winner, and Ama Ata Aidoo, the Ghanaian novelist, playwright and former education minister who died in 2023. Miu Miu says their work anchors the 2026 program. (nobelprize.org) (britannica.com) (miumiu.com) Ernaux’s “A Girl’s Story” and Aidoo’s “Our Sister Killjoy” are the two books named in the event materials. Miu Miu says the talks will use those texts to examine self-determination, emotional autonomy and the line between the personal and the political. (miumiu.com) The format is wider than author talks. The official program page lists conversations, readings, live performances and a reading room, with registration opened through an event platform rather than a private guest list. (miumiu.com) (miumiuliteraryclub.eventbloomer.com) That public-facing setup fits a broader shift in luxury marketing, where brands use exhibitions, films and talks to build cultural authority beyond clothes and handbags. Miu Miu has been one of the busiest labels on that front, with recurring film, art and publishing projects tied to Miuccia Prada’s authorship. (wwd.com) (miumiu.com) The timing is also deliberate. Milan Design Week, which includes the Salone del Mobile fair and the citywide Fuorisalone program, pulls global design, fashion and media crowds into Milan each April, giving brands a larger audience than a standalone literary event would draw. (salonemilano.it) (fuorisalone.it) Miu Miu launched the Literary Club in 2024 with “Writing Life,” then followed in 2025 with “A Woman’s Education,” a program Women’s Wear Daily said focused on girlhood, love and sex education. This year’s edition keeps the same literary structure and pushes the subject matter further into consent and power. (wwd.com) (miumiu.com) For Miu Miu, the pitch is not a runway show with a reading attached. From April 22 to 24, the brand is asking Milan’s design-week crowd to sit down with two novels and talk about who gets to define desire. (miumiu.com)