OpenAI integrates Sora into ChatGPT

The integration means users can generate videos directly within ChatGPT using text prompts. This streamlines the creative process, eliminating the need to switch between separate applications. Sora was initially launched as a standalone app in September 2025 and gained popularity for its realistic video clips. The integration with ChatGPT mirrors the earlier integration of DALL-E for image generation. OpenAI is implementing safety measures like watermarks and moderation to prevent misuse, including deepfakes. The integration also brings up questions about pricing and the use of AI-generated video as training data for future models. Sora 2 API was launched on October 7, 2025, offering developers the ability to integrate video generation into their applications. It offers native audio generation support and multi-resolution output. The Sora platform also introduced a "References" feature that allows users to maintain consistent characters, styles, and props across multiple videos. This feature is available on the web version of Sora.