Paris food prices jump on hype
In Paris markets, social‑media hype is driving sharp short‑term price spikes for trendy items like Dujjonku and Spring Crown — a new pattern where viral demand creates real volatility for local producers and diners Chosun.
Kadaif (500g) — a core pastry ingredient for Dubai chewy cookies (dujjonku) — jumped 68.3% from 18,900 won to 31,800 won, according to the Korea Price Information Service survey published March 16, 2026. (chosun.com) Pistachio (400g) climbed 33.3%, and finished dujjonku products sold at roughly 2.2 times prior levels, with some bakeries charging 7,000–10,000 won per unit during the peak of the craze. (chosun.com) Spring crown (a seasonal cabbage) rose 33.3% from 4,500 won to about 6,000 won per kilogram after a viral bibimbap trend, and finished spring‑crown bibimbap servings were reported to jump from 8,000 won to 12,000 won (a 50% increase). (chosun.com) Wholesale tracking shows wider market pressure: Seoul Agro‑Fisheries & Food Corporation data reported premium spring cabbage at 53,996 won per 15 kg — up 78.2% year‑on‑year — with a peak wholesale quote of 60,456 won on March 11, 2026. (en.sedaily.com) At Garak Market, average wholesale prices for top‑grade spring cabbage hit 44,739 won per 15 kg, a 19.5% rise from the previous month, illustrating rapid short‑term swings at major domestic hubs. (sports.khan.co.kr) For precedent, during the nationwide Tanghulu surge strawberries (500g) rose 50% from 10,000 won to 15,000 won, sugar (1kg) jumped 20.5%, and Tanghulu finished‑product prices climbed from 1,500 won to 3,500 won (about 2.3×). (chosun.com) The Korea Price Information Service analyzed that concentrated, short‑term demand driven by social‑media virality is a key driver of the volatility observed and flagged the recent patterns in its March 16, 2026 briefing. (chosun.com)
