OpenAI launches $100 Pro tier
OpenAI introduced a $100 'Pro' subscription tier to better compete with Anthropic’s pricing ladder, while Anthropic already offers a $200 'Max' plan—marking continued convergence of consumer‑facing subscriptions and enterprise pricing strategies. The move looks aimed at anchoring prosumer users with predictable paid tiers alongside API monetization (ChatGPT rolls out new $100 Pro subscription to challenge Claude).
OpenAI has added a new $100-a-month ChatGPT Pro tier, inserting a middle price between its $20 Plus plan and its $200 top plan. (community.openai.com) The company announced the change on April 9, 2026, saying the new tier gives users 5 times more Codex usage than Plus and targets “longer, high-effort” coding sessions. OpenAI’s pricing page now lists Plus, Pro, Business, and Enterprise as current paid ChatGPT plans. (community.openai.com) (openai.com) OpenAI’s help center says the $100 plan is “built for real projects” and includes access to its Pro model plus higher allowances for tools such as Deep Research and Codex. The older $200 ChatGPT Pro plan, launched on December 5, 2024, remains on the market as the higher-end option. (help.openai.com) (openai.com) The move puts OpenAI closer to Anthropic’s consumer ladder. Anthropic introduced a Claude Max plan in 2025 with higher usage limits, and current reporting says Claude also has a $100 subscription alongside the $200 Max offer. (anthropic.com) (bleepingcomputer.com) The product shift lands as both companies push coding assistants harder. OpenAI said the new tier is meant to support growing Codex use, and its developer pricing pages now let ChatGPT users buy extra Codex credits after they hit plan limits. (community.openai.com) (developers.openai.com) OpenAI is also blending subscriptions with metered business pricing. Its help pages say ChatGPT Business and ChatGPT Enterprise added flexible pricing and a Codex-only seat on April 2, 2026, while the public API continues to sell model access by token. (help.openai.com) (openai.com) That leaves OpenAI with three consumer price points for heavier users: $20 for Plus, $100 for the new Pro tier, and $200 for the original Pro plan launched in 2024. The closer spacing gives freelancers, developers, and other frequent users a fixed monthly option before they move into business seats or pay-as-you-go API usage. (help.openai.com 1) (help.openai.com 2) (openai.com) For OpenAI, the immediate test is whether people who have outgrown a $20 plan but do not want a $200 bill see $100 as the right stopping point. The company’s own language frames the new tier around sustained coding work, not casual chat. (help.openai.com)
