Hanshow Presents Digital Shelf Tech at EuroShop
Retail technology provider Hanshow is presenting its digital store solutions, including electronic shelf labels (ESLs) and digital twin technology, at the EuroShop 2026 trade show in Germany. The company is a global leader in ESLs and aims to demonstrate the future of in-store digital integration.
- Hanshow is a global leader in electronic shelf labels (ESLs) and digital store solutions, serving over 400 clients, including more than half of the top 100 global retailers, across more than 55,000 stores in over 70 countries. - The company's All-Star platform is a centralized IoT solution that enables retailers to manage devices and digital operations, including price changes, inventory management, and out-of-stock reporting. - Digital twin technology allows retailers to create virtual replicas of their stores to test and optimize layouts, product placement, and customer traffic flow without physical changes. This can also be used to simulate and strengthen supply chain logistics. - [Electronic shelf labels](https://vertexaisearch.cloud.google.com/grounding-api-redirect/AUZIYQGu1oDpXnbJPdrL37ngeLc5IMMZDTQ9LEb9MBsd8Rg3UsfUPJ39aD4YdAVNcZNLR5HWFVSSkeGz2-G1ozm2qwZ889pQldIJ0x9r49e1rHXwR3H9cJRWi0zM_zZ_7gwl) (ESLs) enable dynamic pricing, allowing for real-time price adjustments in response to competitor promotions or to ensure margin consistency. This technology can also display richer content like product ratings and QR codes for more detailed online information. - The global electronic shelf label market was valued at $2.2 billion in 2025 and is projected to grow to $7.4 billion by 2035. The retail segment accounted for 81.2% of the ESL market in 2025. - Hanshow recently collaborated with Microsoft to explore the future of Store Digital Twin technology and was recognized by Gartner as one of only three vendors mastering both ESL and shelf-edge computer vision technologies. - The EuroShop trade fair is a major global event for the retail industry. The 2023 event in Düsseldorf, Germany, attracted over 81,000 trade visitors from 141 countries and featured 1,830 exhibitors. - In fiscal year 2024, Hanshow Technology's annual revenue reached 4.49 billion CNY, with 94.1% of its revenue generated from overseas markets. Electronic shelf label terminals accounted for 91.01% of their product revenue in the first half of 2025.
