Milanais Pusterla 1880 ouvre site à Sousse

Pusterla 1880 officially inaugurated a new production site in Sousse on May 12, 2026, opening what the Italian luxury-packaging group described as a strategic manufacturing hub in Tunisia. The Milan-area company said the plant is part of its international expansion and its longer-term presence in the Mediterranean region. (pusterla1880.com) African Manager, citing L’Usine Nouvelle, reported that Sousse now hosts one of the group’s 10 global sites. The company said the facility will supply high-end secondary packaging for beauty, fragrance, wine and spirits, fashion and jewelry clients. ### Why did Pusterla 1880 choose Sousse? Sousse was selected as part of Pusterla 1880’s “proximity strategy,” the company said, with Tunisia positioned as an industrial platform close to European clients. (pusterla1880.com) Pusterla said Tunisia offers a skilled workforce, links with Europe and a manufacturing ecosystem that has been developing quickly. African Manager reported that the group wants to make the Sousse operation a Mediterranean luxury hub. That characterization was attributed by the outlet to L’Usine Nouvelle. ### What will the new factory produce? (pusterla1880.com) The Sousse site will produce high-end secondary packaging for the beauty and fragrance, wine and spirits, fashion and jewelry sectors, according to Pusterla 1880. The company said the plant combines semi-automated production lines with what it described as a focus on quality, precision and detailed finishing. (pusterla1880.com) Formes de Luxe also reported that the new facility is semi-automated and will serve customers across luxury cosmetics, fragrance and other premium segments. (africanmanager.com) ### How large is the investment and workforce? Pusterla 1880 said the Sousse project started with an initial investment of 4 million euros. The company said another 3 million euros is planned in future expansion phases. The company said the site has a team of around 260 employees and that, together with its existing Tunisian site, its total workforce in Tunisia is about 600 people. (pusterla1880.com) ANSA, citing the Italian diplomatic mission in Tunisia, also reported that the investment had already created 260 jobs. African Manager separately reported a total planned investment of 7 million euros and said 260 jobs had already been created. (formesdeluxe.com) ### Which officials attended the opening? Andrea Prunas, Italy’s ambassador to Tunisia, and Mourad Fradi, president of the Tunisian-Italian Chamber of Commerce and Industry, attended the inauguration in Sousse, according to Pusterla 1880 and ANSA. (pusterla1880.com) ANSA said the Italian diplomatic mission in Tunisia announced the visit on its social media channels. Ambassador Prunas said the decision by an Italian group to invest in Tunisia confirmed “the strength of a fully balanced partnership” that can generate value and contribute to shared development, according to ANSA’s account of his post. (pusterla1880.com) ### How does the company describe its Tunisia strategy? Pusterla 1880 said the Sousse plant is more than an industrial facility and forms part of a longer-term regional strategy built around manufacturing, training, workplace safety, sustainability and local skills development. The company said those investments reflect a commitment to “responsible and sustainable growth.” (pusterla1880.com) African Manager reported that Pusterla 1880 has been present in Tunisia since May 2026 and is seeking to reinforce its position around the Mediterranean. The outlet also described the Sousse plant as one of the group’s 10 global sites. (ansa.it) ### What comes next at the Sousse site? The next step is an expansion phase worth an additional 3 million euros, according to Pusterla 1880. The company said those funds will go to higher production capacity, production technologies, training, safety, sustainability and local skills development at the Sousse operation. (africanmanager.com) (pusterla1880.com)