Havas beats 2025 growth forecast
Global agency Havas reported 3.1% organic growth for the full year of 2025, reaching €2.78 billion ($2.92 billion) in revenue. This performance exceeded its own forecasts and represented an 11.1% increase in profits year-over-year. The company projects organic growth of 2–3% for 2026, with a focus on technology and data integration.
- Havas's growth is part of a broader strategy led by CEO Yannick Bolloré called "Converged.AI," which aims to integrate creativity, media, and technology. The company has committed to investing €400 million in data, tech, and AI between 2024 and 2027 to support this strategy. - The company's focus on data and technology is evident in its recent acquisitions, including the September 2024 purchase of DMPG, a digital data agency, and the acquisition of Unnest, a French data consulting and engineering firm. These are part of a larger strategy to acquire 5 to 10 agencies in 2026. - Havas's data and analytics division, CSA, now includes over 400 experts in more than 20 countries, offering services like predictive modeling, customer journey mapping, and media insight. - North America was a key driver of the 2025 growth, accounting for 34% of the company's revenue and posting a 4.6% increase for the year. - The company's business is divided into three main segments: Havas Creative (40% of net revenue), Havas Media (38% of net revenue), and Havas Health (22% of net revenue). - For those interested in entry-level roles, Havas offers a variety of internships, including a Business Analyst internship focused on response modeling and data analysis. The company's "Strategy, Planning & Insight" and "Media & Data" teams are central to their analytics work. - Havas was spun off from its parent company, Vivendi, and began trading as a separate entity on the Euronext Amsterdam stock exchange in December 2024. - The company's adjusted EBIT margin improved to 12.9% in 2025, up from 12.4% the previous year, with a medium-term target of 14% to 15% by 2028.
