Luxury Condo Planned for Fort Lauderdale

A joint venture tied to Mazalub Real Estate and SR Holdings Group advanced plans for a 15-story luxury condo tower on the Pillars Hotel site in Fort Lauderdale. (discoversouthflorida.com) (fortlauderdale.gov) The project is called The Pillars Club & Residences and is planned for 109 and 111 North Birch Road, just off the Intracoastal Waterway. City records show the proposal was on the Fort Lauderdale Development Review Committee agenda for April 14, 2026. (discoversouthflorida.com) (fortlauderdale.gov) Pillars Club and Residences LLC is the applicant. Discover South Florida identified the venture partners as Uri Bublil of Mazalub Real Estate and Roni Avraham of SR Holdings Group. (discoversouthflorida.com) The plan calls for 43 units in a 144-foot building designed by Kobi Karp Architecture. Unit sizes would range from 1,415 square feet for two-bedroom homes to 3,110 square feet for four-bedroom residences. (discoversouthflorida.com) (bizjournals.com) The two penthouses are planned at 5,332 and 5,415 square feet, each with a private pool. The amenity package in the filing includes an Intracoastal-facing pool, a rooftop pool, spa plunge pools and 92 parking spaces. (discoversouthflorida.com) The redevelopment would erase the existing Pillars Hotel & Club, an 18-room boutique hotel built from a 1939 waterfront estate and later expanded. A separate seven-unit apartment building on the assemblage would also be demolished. (discoversouthflorida.com) (pillarshotel.com) The developer bought the 111 North Birch property in January 2026 and had the adjacent apartment building under contract when the proposal moved through committee review. Additional city approvals are still required before construction can begin. (discoversouthflorida.com) Fort Lauderdale has become a bigger target for luxury condo builders as projects spread north from Miami-Dade and Palm Beach County. Bisnow reported in 2024 that Broward County had become a new front in South Florida’s high-end condo pipeline. (bisnow.com) For now, the Pillars name is still on a functioning hotel. The next test is whether Fort Lauderdale’s approval process lets that waterfront address become one more boutique condo tower. (pillarshotel.com) (fortlauderdale.gov)