REI Anniversary Sale live 2026

REI Co-op’s 2026 Anniversary Sale is live, with online and in-store discounts running from May 15 through May 25, according to the retailer’s promotions page and a May 8 newsroom announcement. REI described the event as its “biggest sale of the year” and said it covers more than 6,000 products across clothing, footwear and outdoor gear. (rei.com) Popular Science, USA Today and Forbes published deal roundups on Friday and Saturday highlighting the start of the sale. The sale combines broad public discounts with extra member offers. REI said everyone can save 25% on REI Co-op brand clothing and gear and up to 25% on selected national brands, while members can use coupon code ANNIV26 on eligible full-price and outlet items through May 25, subject to exclusions. (rei.com) ### When does the sale run, and where is it available? May 15 marked the start of the 2026 Anniversary Sale, and REI said the promotion continues through Monday, May 25. The retailer’s sale page says the event is available “online and in stores,” giving shoppers both channels during the 11-day window. (rei.com) REI’s May 8 newsroom release said the event spans 11 days and covers “6,000+ products.” That announcement framed the sale as the co-op’s largest annual promotional period. ### What discounts is REI advertising most prominently? (rei.com) REI’s promotions page lists “up to 25%” savings across several categories, including camp gear, hiking shoes, electronics, climbing gear and running shoes. The page also advertises up to 50% off selected women’s and men’s clothing and footwear. A 25% discount appears repeatedly across named brands and product groups. (rei.com) REI says shoppers can get 25% off all REI Co-op brand items, 25% off all NEMO gear, 25% off Smartwool clothing and accessories, and up to 25% off hiking shoes from KEEN, Oboz and Altra. Selected The North Face styles are also marked at 25% off, according to the retailer’s sale page. (rei.com) ### Which brands and products are showing up in coverage? Popular Science’s Saturday roundup named KEEN, Oboz, Smartwool, NEMO, Big Agnes, Mountain Hardwear, Outdoor Research, Black Diamond and The North Face among the sale brands it highlighted. The article said the sale window runs from May 15 through May 25. (rei.com) USA Today and Forbes also published shopping guides tied to the event. USA Today said the sale covers camping gear, hiking shoes and apparel, while Forbes said its editors selected discounted products from the live event after it began Friday morning. (rei.com) ### What do members get that other shoppers do not? REI members can use code ANNIV26 through May 25 on an eligible full-price item and an eligible REI Outlet item, according to the company’s coupon page. The same page says exclusions apply and requires members to log into their REI Co-op account before checkout. (popsci.com) REI’s newsroom release said members “save more with exclusive coupons and ways to shop,” but the coupon page provides the operative details, including the code and the end date. The company also advertises 15% in Total REI Rewards on eligible full-price purchases made with the REI Co-op Mastercard, with separate terms. (usatoday.com) ### What should shoppers check before buying? REI’s own sale page shows that discounts vary by category, brand and item, rather than applying as a single storewide markdown. The listed offers include fixed percentages such as 20%, 25% and 50%, and some example items display sale prices alongside original prices. (rei.com) The coupon page says member coupon purchases are limited to eligible items and subject to exclusions. Shoppers looking for specific gear can verify current pricing and eligibility on REI’s Anniversary Sale and member coupon pages before the promotion ends on May 25. May 25 is the posted end date for both the Anniversary Sale window and the ANNIV26 member coupon, according to REI’s promotions and coupon pages. (rei.com) REI’s newsroom release said the sale covers more than 6,000 products, with deals available through the retailer’s website and stores during that period. (rei.com 1) (rei.com 2)