Ralph Lauren debuts Milan Home

Ralph Lauren is opening its first dedicated Home store in Milan and using Milan Design Week to preview the move before the doors open this fall. (wwd.com) The company said the store will open on Via della Spiga in fall 2026, adding a home address to a Milan footprint that already includes its flagship, Ralph’s Bar and a childrenswear boutique. (milanofinanza.it) Before that opening, Ralph Lauren will present its Fall 2026 Home Collection in its Milan palazzo at Via San Barnaba 27, with appointments scheduled for April 23 to 25 during the citywide design week. (internimagazine.com) For the first time at the brand’s Milan Design Week presentation, models will move through the palazzo in Ralph Lauren Women’s Collection and Purple Label menswear instead of keeping fashion and furniture in separate displays. (wwd.com) That format fits how Ralph Lauren has long sold itself: not as a single product line, but as a full lifestyle spanning clothing, interiors, restaurants and hospitality. The company first introduced an all-encompassing home collection in 1983. (wwd.com) Milan Design Week gives the brand one of the industry’s biggest stages for that pitch. The 2026 edition runs across Milan from April 20 to 26, alongside Salone del Mobile at Rho Fiera from April 21 to 26. (comune.milano.it) Ralph Lauren is also running a second activation at Via della Spiga 5 from April 20 to 26, where its store and Ralph’s Bar will host a Spring 2026 Home display built around nautical references. (internimagazine.com) The Milan opening also signals a more permanent bet on home retail in a city where luxury brands increasingly use design week to market furniture, decor and branded spaces alongside fashion collections. (milanoandpartners.com) By the time Milan Design Week starts on April 20, Ralph Lauren will already have turned the city into a test case for that strategy: palazzo presentation first, permanent home store next. (wwd.com)