Gana Chocolate x One Piece giveaway
Japan’s Gana Chocolate teamed with One Piece for a Mother’s Day giveaway that circulated widely on social — several posts offering 100 prize packs each pulled into the mid‑teens of thousands of reposts, with entry deadlines on April 14. ( ).
Lotte’s Ghana Chocolate campaign with *One Piece* turned a routine brand giveaway into one of Japan’s more widely shared Mother’s Day promos this week. (lotte.co.jp) Lotte said on April 7 that it began selling a limited “Ghana Choco Selection Gift Box Vol. 30” tied to the television anime, with Mother’s Day-only original stickers and a run of 1,500 sets through its online shop. (lotte.co.jp) The broader campaign site says Mother’s Day in Japan falls on May 10, 2026, and pairs that holiday with Father’s Day on June 21, 2026, under a “say thank you with Ghana” message. (lotte.co.jp) The collaboration uses six original family-themed illustrations from *One Piece*: three for Mother’s Day and three for Father’s Day. Oricon reported the Mother’s Day set includes Bonney and Kuma, Nami and Nojiko with Bell-mère, and Ace, Sabo, and Luffy with Dadan. (oricon-group.com) Oricon also reported that the campaign started April 2 on the official Ghana Chocolate X account, where users could enter by following the account and reposting designated posts for a lottery drawing with 100 winners. (oricon-group.com) That structure helps explain why the posts spread quickly: the entry mechanic rewards reposts, and the giveaway is tied to one of Japan’s biggest anime franchises during the seasonal Mother’s Day retail push. Lotte’s own 2026 release shows the company put the collaboration on its formal news calendar, not just on social media. (oricon-group.com) (lotte.co.jp) The campaign is also part of a longer merchandising pattern. In 2025, Lotte ran a similar Ghana Chocolate Mother’s Day collaboration with *One Piece*, selling a limited online gift box with exclusive packaging. (lotte.co.jp) This year’s version adds more digital layers beyond the box itself. Oricon said the special site includes a “Family Stories” feature built around family scenes in *One Piece* and a “Thank You Letter Maker” scheduled for late April. (oricon-group.com) For fans, the immediate deadline is the point: the repost giveaway tied to the Mother’s Day phase runs in mid-April, while the merchandise and themed site keep the campaign going into the May 10 holiday. (oricon-group.com) (lotte.co.jp)
