Noma LA Pop-Up Loses Sponsors
Noma's LA pop-up, costing $1,500 per person [https://aol.com/articles/shocking-video-shows-noma-celeb-000521600.html], lost AmEx and Resy as sponsors after abuse allegations against chef René Redzepi [https://www.latimes.com/food/story/2026-03-10/noma-la-pop-up-sponsors-cancel-amex-resy].
The pop-up, slated for Spring 2026, aimed to bring Noma's innovative cuisine to the West Coast. Redzepi's alleged abusive behavior created an untenable situation for sponsors like AmEx and Resy, who prioritize ethical partnerships. The *Los Angeles Times* reported on the withdrawal of sponsors following the allegations. The allegations against Redzepi may have also impacted the restaurant's reputation and made it difficult to attract diners willing to pay the hefty price tag. Noma previously announced it would close its Copenhagen location in late 2024 to reinvent itself as a food lab. The LA pop-up was meant to be part of Noma's new direction, but the controversy now casts a shadow on future plans.
