Shayla urges CFOs to speed cash conversion

- Shayla Sun argued CFOs should reframe priorities around cash‑conversion cycles—accelerating inflows and optimizing yields rather than only tracking revenue. - She highlights operational levers like tightening receivables, inventory turns, and optimizing payment terms to free working capital. - That CFO mindset is practical for FP&A teams in CPG where working‑capital moves directly fund production and launch spend. (x.com)