Bangkok's World Taste of Tea
Bangkok is hosting the World Taste of Tea 2026 at CentralWorld [https://www.bangkokpost.com/life/social-and-lifestyle/3213553/world-taste-of-tea-2026-is-on-the-boil-at-centralworld], showcasing global and local tea culture. The Songkran Festival is also approaching in April, promising citywide celebrations and unique street food experiences [https://voyeglobal.com/songkran-festival-2026-thailand-water-festival/]. What specific tea varieties are being highlighted at the festival?
The World Taste of Tea 2026, running until March 17th, features premium teas and matcha from across the globe. You can explore over 100 renowned brands and outlets, offering a 360-degree experience of tasting, shopping, and learning. CentralWorld, the venue for the festival, is a major shopping complex in Bangkok, accessible via the BTS Skytrain at Siam and Chit Lom stations. The Bangkok Convention Centre within CentralWorld can accommodate between 10 to 6,000 guests. The event showcases tea from Argentina (yerba mate), Japan (Trunk brand), Sri Lanka (Dilmah), and India (masala chai). Local Thai brands like Hua Cha Tea House and Lin's Tea House & Eatery are also participating, alongside South Korean Super Matcha. Matcha is a major focus, with drinks, desserts, and brewing equipment from popular cafes. Thailand's tea market is experiencing growth, with green tea holding the highest value at 1,040 million baht in 2024, accounting for 46.3% of the market. The Thai tea market is projected to continue expanding at an average annual rate of 2.2% through 2029. In 2024, Thailand exported $28.4 million in tea, with Indonesia, the United States, and Vietnam as primary destinations.
