OpenAI cuts Pro price to $100
OpenAI introduced a new $100‑a‑month ChatGPT tier aimed at heavy users — filling the gap between cheaper consumer plans and expensive enterprise offerings. The pricing change, announced this week, effectively halves the former Pro price and signals stronger segmentation toward high‑frequency professional users (indianexpress.com).
OpenAI just put a $100-a-month step in the middle of ChatGPT’s ladder after asking people to choose between $20 Plus and $200 Pro. The company announced the new price on April 9, 2026, and said it is redesigning Plus and Pro around heavier use of Codex, its coding agent inside ChatGPT. (community.openai.com) The old jump looked like going from coach to first class with nothing in between. TechCrunch reported that power users had been asking for a middle plan because the gap between $20 and $200 was unusually wide for a consumer software product. (techcrunch.com) OpenAI says the new $100 plan gives 5 times more Codex usage than Plus. For a limited launch window through May 31, 2026, OpenAI says that multiplier rises to as much as 10 times Plus for subscribers on the new plan. (community.openai.com) Codex is the part of ChatGPT built for longer software jobs, like editing files, running through code changes, and handling multi-step programming work. OpenAI’s help page now describes Plus as “lighter use” and the $100 Pro plan as “built for real projects.” (help.openai.com) The new plan is not a stripped-down product. OpenAI says it still includes all Pro features inside ChatGPT, including the exclusive Pro model and unlimited access to the Instant and Thinking models. (community.openai.com) The $200 option did not disappear. Coverage from 9to5Mac says OpenAI is keeping the higher-priced tier for people who need even more usage, which means “Pro” is now effectively split into two spending levels instead of one. (9to5mac.com) That split fits a broader pricing map OpenAI has been building in 2026. OpenAI’s pricing page lists Plus, Pro, Business, and Enterprise, while recent help-center updates added separate seat types for ChatGPT Business and ChatGPT Enterprise, including a Codex-only seat as of April 2, 2026. (openai.com) (help.openai.com) OpenAI has also been widening the bottom of the ladder, not just the middle. In February 2026, the company launched ChatGPT Go worldwide and said it planned to test ads in the free tier and in ChatGPT Go in the United States, while keeping Plus, Pro, Business, and Enterprise ad-free. (openai.com) Put together, the pricing now looks less like one chatbot sold at one price and more like a gym with separate memberships for casual users, daily regulars, and teams. The $100 move tells you where OpenAI thinks the fastest-growing group is: people who use ChatGPT as a work tool every day, but are not ready to pay enterprise rates or the full $200 premium. (indianexpress.com) (community.openai.com)
