Getsafe buys helden de
InsurTech Getsafe acquired helden de, a move reported on social channels as part of ongoing M&A activity in the sector. The announcement was posted as one example of consolidation in the InsurTech ecosystem. (x.com)
Getsafe said on April 16 it is buying Hamburg-based helden.de and adding more than 100,000 insurance policies to its platform. (hellogetsafe.com) The portfolio covers liability, household contents and bicycle insurance, and Getsafe said helden.de customers will be moved onto its existing platform without disruption. (hellogetsafe.com) helden.de said it sells fully digital insurance products including personal liability, home contents, e-bike, drone and pet coverage, while Getsafe said the acquired book was built without comparison portals. (helden.de, hellogetsafe.com) Getsafe framed the deal as its second strategic purchase of a digital insurance portfolio after taking over about 50,000 German contracts from Luko in 2023. The company said 95% of those Luko customers were migrated into its app in less than two months. (hellogetsafe.com, hellogetsafe.com) The acquisition lands after Getsafe changed its operating model. Trade publications reported that the company gave up its own Federal Financial Supervisory Authority, or BaFin, insurance license in 2025 and shifted to an open managing general agent platform, meaning it designs and distributes products while partner insurers carry the risk. (pfefferminzia.de, hellogetsafe.com) Getsafe said it now serves more than 500,000 customers in Germany with about 150 employees in Heidelberg and Berlin, and targets people ages 20 to 40 through an app-based insurance model. (hellogetsafe.com, hellogetsafe.com) helden.de was founded in 2016 and has raised about €25 million, according to Getsafe and German startup outlet Deutsche Startups, which also reported that the brand will remain in place after the integration. Deutsche Startups said helden.de was profitable in 2024. (hellogetsafe.com, deutsche-startups.de) German insurance trade outlets cast the transaction as part of a wider shakeout among digital brokers and managing general agents, with Getsafe saying more acquisitions are possible. The immediate change is concrete: one buyer, one platform, and 100,000 more policies under Getsafe’s control. (procontra-online.de, versicherungsjournal.de)
