McDonald's India launches Buddy Meal
McDonald’s India (North & East) named child actor Sara Arjun ambassador for its new Buddy Meal — a value combo of two burgers, two Cokes and fries aimed at families and sports-viewing occasions Storyboard18 coverage.
The Buddy Meal has been priced at ₹119【mediabrief.com】 and pairs choice burgers such as the McAloo Tikki or Veg Surprise with a medium fries and two Coca‑Colas for a limited period across McDonald’s North & East outlets【franchiseindia.com】. A newly released television commercial for the launch deliberately recreates an older McDonald’s ad that featured the same actor, with the campaign film rolling out around March 10–11, 2026【thehansindia.com】. Connaught Plaza Restaurants (CPRL), the McDonald’s master franchisee for North & East and part of the MMG Group, framed the Buddy Meal push as part of efforts to “create moments that bring people together”【storyboard18.com】 while CPRL continues an aggressive expansion plan that includes investing up to roughly $150 million to scale its store count toward about 500–600 outlets by 2030【economictimes.indiatimes.com】. The offer is being distributed across dine‑in, takeaway, drive‑thru, the McDonald’s mobile app and major food‑delivery platforms【brandwagon.financialexpressb2b.com】 and is promoted in the new TVC with the campaign line “Khao Meal, Baat Ke,” underscoring a nostalgia‑driven creative direction【passionateinmarketing.com】.
