Ads still drive purchases
Research cited by AppLovin’s Axon shows 38% of mobile players bought something after seeing an in‑game ad, and 71% of those buyers acted the same day — 37% of ad-driven purchases were for newly released products. (x.com).
Axon by AppLovin says 38% of U.S. mobile gamers bought a product after seeing an in‑game ad. (secure.businesswire.com) AppLovin published the Axon report, prepared by Kantar, on March 10, 2026, reporting that 38% purchased within three months of seeing an in‑game ad. (secure.businesswire.com) The study says 71% of those buyers acted the same day they saw the ad, with eMarketer reporting a breakdown showing 32% clicked and purchased immediately. (emarketer.com) Axon and coverage of the report say the survey sampled roughly 2,500 U.S. mobile gamers and found 70% play daily and 77% spend $100 or more online per month. (prismnews.com) The research also reports 37% of players said an in‑game ad introduced them to a product they hadn’t previously considered, a metric Axon highlights for new‑product discovery. (respawn.outlookindia.com) AppLovin has been positioning Axon as a mass‑reach commerce channel while expanding tools such as Axon Ads Manager and AI-driven ad products since 2025. (zacks.com) Kantar conducted the fieldwork for the report but the study was commissioned and released by Axon (AppLovin), which funded and publicized the March 10, 2026 findings. (secure.businesswire.com) Industry coverage and analysts note AppLovin’s rapid ad‑business growth and the company’s incentive to publicize favorable commerce metrics while independent lift tests remain the gold standard. (zacks.com) AppLovin posted the full Kantar report in its March 10, 2026 release; advertisers and measurement teams will now test whether the 38% and 71% conversion signals hold in independent rollouts. (secure.businesswire.com)
