adidas launches Memorial Day sale

adidas is running a U.S. Memorial Day weekend promotion that adds an extra 30% discount to both full-price and sale merchandise on its online store. The company’s sale pages describe the event as a “Long Weekend” sale and tell shoppers to use the code “SCORE” at checkout. adidas’s U.S. sale hub, along with category pages for clothing, shoes, sneakers and Originals, all carried the same offer language on Sunday. The promotion follows a broader run of football-related product launches by adidas ahead of the 2026 FIFA World Cup. ### What exactly is adidas offering this weekend? adidas says the promotion gives shoppers an extra 30% off “full price and sale items” on its U.S. site. The offer appears across multiple sale-category pages, including the main sale section, clothing sale, shoes sale, sneakers sale and adidas Originals sale. Each page directs customers to enter the code “SCORE” at checkout. (adidas.com) The adidas U.S. promotions page lists current discounts and sign-up offers, but the sale messaging tied to the weekend event is most clearly spelled out on the category and sale landing pages themselves. Those pages frame the offer as a limited-time holiday promotion rather than a permanent markdown. ### Does the discount appear to be sitewide? The adidas sale pages say the code applies to “full price and sale items,” language that indicates a broad offer rather than one confined only to clearance merchandise. (adidas.com) At the same time, adidas presents the promotion through sale-category pages, so shoppers still need to check individual product eligibility and any exclusions in the offer details at checkout. The company’s U.S. homepage also continued to direct shoppers into its broader sneakers and activewear assortment on Sunday, while the sale pages highlighted the extra 30% offer as the holiday hook. That structure suggests adidas is using the weekend to pull traffic from general browsing into discounted categories. ### Where do World Cup items fit into the sale? adidas has been leaning heavily into football merchandising ahead of the 2026 FIFA World Cup. (adidas.com) In November 2025, the company unveiled 22 home kits for partner federations and said those kits were available through adidas retail, select retailers and adidas.com. In May 2026, adidas also published football-related product announcements tied to the tournament, including boots and national-team apparel. (adidas.com) That product pipeline helps explain why World Cup gear is prominent in Memorial Day sale coverage. adidas has fresh football inventory in market as the tournament approaches, and its current U.S. sale pages are positioned to capture holiday demand across apparel, footwear and fan gear categories. That connection is an inference based on adidas’s recent World Cup-related releases and the live sale pages. (news.adidas.com) ### What should shoppers check before buying? The most important step is the checkout code. adidas repeatedly tells shoppers to use “SCORE” to trigger the additional 30% discount, and the wording is consistent across several U.S. sale pages. If the code is not entered, the extra markdown may not apply. The second step is to verify final pricing and exclusions on the product page or at checkout. adidas’s sale pages advertise the broad offer, but limited-time promotions often exclude some launches, collaborations or restricted items. (adidas.com) The company’s promotions page is the place where shoppers can monitor current discount programs as the holiday weekend continues. ### How long is the promotion likely to last? adidas labels the event a “Long Weekend” sale, and the current offer language is tied to Memorial Day weekend in the United States. The live sale pages do not, in the search snippets reviewed, show a more specific public end time than that holiday framing. Memorial Day falls on Monday, May 25, 2026. That means shoppers looking for the extra 30% discount should expect the relevant deadline to fall by the end of the holiday weekend, with the code “SCORE” and adidas’s U.S. sale pages serving as the main checkpoints for whether the promotion is still active. (adidas.com 1) (adidas.com 2)