Viral short clips of taiyaki spark interest in planned Fremont dessert shop
- Swirl Twirl Soft Serve & Taiyaki is planning a new dessert shop on Fremont Street in downtown Las Vegas, with city permit records placing the concept inside Neonopolis at 450 Fremont Street, Suite 101. - Tenant Donghwan Park confirmed the project to What Now Las Vegas, but no menu, opening date, or hours have been released for the taiyaki-and-soft-serve shop expected to open later this year. - The opening lands as fish-shaped waffle desserts remain a growing U.S. niche, led by chains like SomiSomi, which says it has expanded to more than 33 locations. (somisomi.com)
A taiyaki-and-soft-serve shop called Swirl Twirl is planning to open on Fremont Street in downtown Las Vegas. (whatnow.com) A City of Las Vegas permit places Swirl Twirl Soft Serve & Taiyaki at Neonopolis, 450 Fremont Street, Suite 101. What Now Las Vegas reported the space previously housed Fat Sal’s Deli. (whatnow.com) (hoodline.com) What Now Las Vegas said Donghwan Park is listed as the tenant, with ADGJ Enterprise Inc. named as the primary owner on the permit. Park confirmed the opening but did not provide more details. (whatnow.com) (hoodline.com) Taiyaki is a fish-shaped cake or waffle traditionally filled with sweet red bean paste. In U.S. dessert shops, it is often used as a cone for soft serve, with fillings such as custard, Nutella, matcha custard, or black sesame. (whatnow.com) (somisomi.com) That format already has a national audience. SomiSomi, one of the best-known chains in the category, says it has expanded to more than 33 locations across Southern California, Texas, Nevada, and Washington. (somisomi.com) SomiSomi’s menu describes its signature “Ah-Boong” as a goldfish-shaped waffle cone stuffed with filling and topped with soft serve. The company lists flavors including milk, chocolate, ube, matcha, Oreo, milk tea, and swirl combinations. (somisomi.com 1) (somisomi.com 2) Swirl Twirl has little public footprint so far. Hoodline reported that no menu, hours, or opening date have been released, leaving the city permit as the clearest public sign that the shop is moving forward. (hoodline.com) For now, the story is simple: a fish-shaped waffle dessert that already has a foothold in U.S. chains is heading for one of Las Vegas’ busiest tourist corridors. (whatnow.com) (somisomi.com)
