Backup power goes U.S.-first
A power-equipment maker says it's pivoting to a U.S.-centric energy strategy after showing at the National Hardware Show — that means tri-fuel portable generators with auto-transfer switches and industrial-grade solar inverter UPS systems aimed at homes and small businesses. (The company, Erayak, is rebranding parts of its lineup under Nexora and says a 5,000-mile U.S. research tour informed plans to localize R&D, customer service and expand direct-to-consumer and wholesale channels.) (benzinga.com) (geneonline.com)
Erayak’s stock ripped higher on April 10 after the company said it wants to stop acting like a distant equipment maker and start acting like a U.S.-facing power brand with local research, local service, and new products built around American outage habits. (benzinga.com) The trigger was a post-trade-show announcement tied to the 2026 National Hardware Show in Las Vegas, which ran from March 31 to April 2 and is one of the main places where hardware chains, distributors, and manufacturers cut retail deals. (prnewswire.com) (thehardwareconnection.com) The product at the center of the pitch is a tri-fuel generator, which is a portable generator that can run on gasoline, propane, or natural gas instead of locking a buyer into one fuel tank in one emergency. (geneonline.com) That matters in different outages because gasoline is easy to buy before a storm, propane stores longer in a backyard tank, and natural gas can keep flowing through a utility line when roads and gas stations are a mess. (prnewswire.com) Erayak also paired the generator story with an automatic transfer switch, which is the wall box that senses a blackout and flips a home or shop from utility power to backup power without someone running outside in the dark. (geneonline.com) The second product is a solar inverter uninterruptible power supply system, which is basically a battery backup that also converts electricity into the form appliances can use and is being aimed at homes and small businesses. (geneonline.com) The company says that system is being built for “industrial-grade” power quality, which means steadier electricity for gear that hates sudden drops and spikes, like networking equipment, security systems, and small business electronics. (erayakpower.com) (benzinga.com) The rebrand matters because Erayak says Nexora will be the North American face of the business, while the old model was more like an original equipment manufacturer that built products for others instead of owning the customer relationship itself. (prnewswire.com) The company says a 5,000-mile research trip through California, Arizona, Texas, Florida, and New York shaped the plan, with stops meant to study off-grid use in the Southwest, recreational vehicle demand on the West Coast, and hurricane resilience on the Gulf Coast. (prnewswire.com) That is why the announcement kept talking about direct-to-consumer sales and wholesale expansion at the same time: one channel sells a generator to a homeowner online, while the other puts the same category of equipment in front of retailers, distributors, and contractors. (benzinga.com) (prnewswire.com) Investors were also trading around a second piece of news, because Erayak disclosed a $400,000 private placement on April 9 with up to 5 million Class A shares sold at $0.08 each to non-U.S. investors under Regulation S. (benzinga.com) So the real story is not just “new generator, new battery box.” It is a small public company trying to move up the ladder from factory supplier to branded backup-power seller in the United States, using outages, solar adoption, and small-business power anxiety as the opening. (benzinga.com) (prnewswire.com)
