Hollywood brings runway energy to Seoul
Anne Hathaway and Meryl Streep used a Seoul press stop for The Devil Wears Prada 2 to create what outlets called a 'high‑fashion drama,' greeting enthusiastic crowds and turning the promo into a style event. ( ) Those moments often act like mini runway pushes—instant editorial fodder that local fashion media and shoppers pay attention to. (harpersbazaar.in)
Seoul got a movie press stop on April 8 and a fashion spectacle at the same time, with Anne Hathaway and Meryl Streep appearing first at a press conference at the Four Seasons Hotel Seoul and then at a red carpet event later that day. (koreajoongangdaily.joins.com) The visit was part of the global tour for The Devil Wears Prada 2, which 20th Century Studios says opens in theaters on May 1, 2026, with David Frankel directing and Aline Brosh McKenna returning as writer. (20thcenturystudios.com) This was not a random cast pairing for one overseas stop: the sequel brings back Meryl Streep as Miranda Priestly and Anne Hathaway as Andy Sachs, alongside Emily Blunt and Stanley Tucci from the 2006 original. (20thcenturystudios.com, abcnews.com) What made Seoul stand out was the styling. ABC News reported that the April 8 stop included a press conference, a photo call, and a red carpet, turning one promo day into three separate image moments. (abcnews.com) Korean outlets framed it the same way fashion magazines did: not just as celebrity promotion, but as a visual event. The Korea Times described large crowds and intense excitement around the appearance, which is exactly the kind of atmosphere that turns a press line into front-page style coverage. (koreatimes.co.kr) That matters for this particular franchise because The Devil Wears Prada has always sold clothes and power in the same shot. A sequel about Runway magazine arriving in a city with one of Asia’s most watched luxury and beauty markets gives the publicity tour the same logic as a fashion week cameo. (20thcenturystudios.com, harpersbazaar.in) By the time the cameras clicked in Seoul, the promotion had already blurred into editorial content. Good Morning America called the cast’s appearances “fashion moments,” and other outlets began breaking down the looks stop by stop instead of treating them like ordinary junket outfits. (goodmorningamerica.com, abc7.com) That is why a Seoul stop can punch above its weight. One hotel ballroom, one photo call, and one red carpet on April 8 produced the kind of images that fashion media, entertainment shows, and local outlets could all package differently while still advertising the same May 1 movie. (koreajoongangdaily.joins.com, abcnews.com, 20thcenturystudios.com)
