Beautea’s Matcha Pistachio Cloud
Beautea launches a Matcha Pistachio Cloud (and other Matcha Series drinks) on March 19 — each purchase includes a free stick sheet and there's a blind‑pack Kiki character pack priced at RM13.90. The release is positioned as a collectible-forward matcha drop aimed at bubble‑tea and dessert crowds. (minimeinsights.com)
Beautea ran an exclusive GrabFood pre‑launch for the Matcha Pistachio Cloud from March 13–18 that included an RM5 off promo for early orders. (syioknya.com) The collectible blind pack features four named Kiki Meow designs—Oyen, Mochi, Midnight and Ash—with the “Ash” variant noted as an allocated GrabFood exclusive. (syioknya.com) Beautea lists the blind‑pack PWP (purchase‑with‑purchase) redemption as available in‑store, via the BEUTEA app and through GrabFood. (syioknya.com) The brand has leaned on blind boxes and merch in past rollouts, including a Beutea outlet opening in Tampines on May 8, 2025 that featured blind‑box items and multiple limited‑edition drops through 2025. (confirmgood.com) The Mini Me Insights piece announcing the Matcha Series was published March 18, 2026 and credited to Tan Heng Hong. (minimeinsights.com) Beautea’s official site maintains an active menu and news page that lists ongoing promotions and app offers, signaling the company’s continuing push of app‑led and delivery channel promotions. (beutea.world)
