Ginza’s ‘Old Delhi’ lunch

A Ginza Indian restaurant operating as Old Delhi used April 12 to push a lunch lineup built around familiar curries and one limited item. (old-delhi.co.jp) Old Delhi’s official Ginza site lists the restaurant at Exitmelsa, 5-7-10 Ginza, on the seventh floor, a two-minute walk from Ginza Station, with lunch served from 11:00 a.m. to 5:00 p.m. and last orders at 4:30 p.m. (old-delhi.co.jp) The restaurant’s social account is also linked from that site, and the April 12 post promoted lunch curries including Sag Chicken and a limited chicken-and-eggplant option with plated food photos. (old-delhi.co.jp, x.com) That kind of post fits how Old Delhi sells itself in Ginza: a North Indian specialist offering butter masala curry, gorgonzola cheese naan, and other dishes it says are adjusted to suit Japanese diners. (old-delhi.co.jp) The lunch push also lands in a part of Tokyo where restaurants compete for daytime traffic from shoppers, office workers, and weekend visitors, and Old Delhi prices its lunch in the roughly 1,000-yen to 1,999-yen range on Tabelog. (tabelog.com, tabelog.com) Tabelog says the current Ginza branch moved from an earlier Ginza 2-chome address and now operates with 50 seats, including 12 counter seats and 38 table seats. (tabelog.com) The same listing says the restaurant first opened on October 4, 1996, and describes it as a two-time Michelin-listed shop, language also echoed in the restaurant’s own profile on Tabelog. (tabelog.com) By Sunday, April 12, the lunch message looked less like a mass campaign than a targeted social-media nudge: a specific day, a limited curry, and photos aimed at getting diners upstairs in Ginza before the lunch last order. (x.com, old-delhi.co.jp)