Jil Sander library show
- WWD says Jil Sander is staging a special Reference Library book‑club exhibition during Milan Design Week. (wwd.com) - Contributors include Hans Ulrich Obrist, Celine Song, Faye Toogood, Lykke Li, and Miyako Bellizzi. (wwd.com) - Coverage frames the week as literary and installation‑heavy, with design and fashion converging in citywide events. (designboom.com)
Jil Sander is turning its Milan showroom into a book-filled installation during Milan Design Week, opening a five-day “Reference Library” from April 20 to 24. (wwd.com) The project is a collaboration with Apartamento and centers on 60 books chosen by contributors including Hans Ulrich Obrist, Celine Song, Faye Toogood, Lykke Li, Miyako Bellizzi, Ronan Bouroullec and Jasper Morrison, according to WWD and other previews. (wwd.com) (hypebeast.com) (fashionunited.com) WWD reported that Simone Bellotti, Jil Sander’s creative director, framed the show as a “book club” exhibition rather than a standard product display. The installation is set inside the brand’s Milan space during the city’s annual design week rush. (wwd.com) Milan Design Week runs across the city from April 20 to 26, alongside Fuorisalone and the Salone del Mobile furniture fair. Official and trade guides describe the week as a citywide program of exhibitions, talks and installations spread well beyond the fairgrounds. (fuorisalone.it) (designboom.com) (dezeen.com) That setting has pulled more fashion houses into the calendar. Recent guides from L’Officiel USA, Hypebeast and Galerie all list fashion-led exhibitions and showroom takeovers as part of this year’s design-week traffic. (lofficielusa.com) (hypebeast.com) (galeriemagazine.com) Jil Sander’s format also leans into a slower, literary mood that several previews have highlighted this season. Hypebeast said the installation pushes back against “digital skimming,” while designboom’s week-ahead guide emphasizes immersive, installation-heavy programming across Milan. (hypebeast.com) (designboom.com) The exhibition’s mechanics are simple: books become the object on view, and the selectors become part of the story. That lets Jil Sander borrow cultural weight from art, film, music and design figures without staging a runway or launching furniture. (wwd.com) (fashionunited.com) For visitors, the pitch is less spectacle than pause: a branded reading room in one of the busiest weeks on Milan’s calendar. For Jil Sander, it is a way to make a fashion showroom read like a cultural space. (wwd.com) (hypebeast.com)
