PBKS signs Zelio EV deal
Zelio E‑Mobility is the official EV partner for Punjab Kings in IPL 2026, with the partnership explicitly covering digital campaigns, branding rights and stadium activations, according to the announcement (telanganatoday.com). The release lists planned branded activations and digital content tie‑ins as part of the season-long agreement (telanganatoday.com).
Punjab Kings have signed Zelio E-Mobility as their official electric vehicle partner for the 2026 Indian Premier League season. The deal covers digital campaigns, branding rights and in-stadium activations across the season, according to the announcement published on April 15. Zelio said the partnership became official on March 30 and called it a full-season agreement rather than a one-off campaign. (telanganatoday.com) (zelioebikes.com) Zelio said Punjab Kings will showcase its X Men 2.0 and newly launched X Men+ models during the season. The company also said this is its first cricket-led brand partnership. (passionateinmarketing.com) (zelioebikes.com) For Punjab Kings, the agreement adds another sponsor category during a live season. The franchise’s official schedule shows it is due to play Mumbai Indians on April 16 and has home matches in New Chandigarh and Dharamsala later in the season. (punjabkingsipl.in) (iplt20.com) For Zelio, the cricket tie-up puts a regional electric two-wheeler brand on one of India’s biggest sports stages. The company says it started in 2021 in Hisar, Haryana, has more than 350 dealer stores and sells in more than 20 states. (zelioebikes.com) That footprint helps explain the fit with Punjab Kings, whose name and fan base are centered on Punjab and nearby north Indian markets. Zelio said its dealer network is especially strong in Punjab, Haryana and Himachal Pradesh, overlapping with the team’s core audience. (zelioebikes.com) The partnership also shows how Indian Premier League teams keep selling narrower sponsorship slots, not just shirt-front deals or title partnerships. In this case, the inventory includes social media integrations, team touchpoints and matchday branding tied to a specific product category. (impactonnet.com) (motoring-trends.com) Punjab Kings were the 2025 runners-up, and their 2026 campaign gives Zelio a ready-made national audience while matches are still being played. The season-long test now is whether those logos, activations and scooter showcases turn cricket attention into showroom traffic. (cricketnews.com) (punjabkingsipl.in)
