Netflix ad tier hits 250 million

- Netflix said today its ad-supported tier now reaches 250 million monthly active viewers worldwide, the company announced at its 2026 upfront presentation. - Netflix reported 60% of new sign-ups now choose the ad-supported plan and more than 80% of ad-plan members watch weekly, the company said during its upfront. - Netflix said it will expand the ad tier to 15 countries, including Sweden and Colombia, in coming months (variety.com)