AI workout gear booms
The AI‑powered workout gear market is set to surge — major players like Mirror, Lululemon Studio, NordicTrack and Echelon are pushing smart devices that pair coaching, data tracking and adaptive routines. (openpr.com) Expect more personalized programming and real‑time feedback to move from premium studios into consumer homes this year. (openpr.com)
Analysts forecast the global smart‑fitness/devices market will grow from about $64.6 billion in 2023 to roughly $137.33 billion by 2030, implying an 11.1% compound annual growth rate from 2024–2030. (grandviewresearch.com) Lululemon acquired Mirror in June 2020 for about $500 million and announced in September 2023 it would discontinue selling the Mirror while entering a five‑year strategic partnership with Peloton for digital fitness content and apparel. (insider.fitt.co) (businesswire.com) iFIT said in September 2024 it launched an updated iFIT OS and an interactive "AI Coach" (beta) and will roll those features across more than 40 new NordicTrack and ProForm smart machines. (businesswire.com) (athletechnews.com) Echelon advertises "Echelon AI" personalization on models such as the EX‑5s smart bike, and reviewers note Echelon positions hardware at lower upfront prices while its membership fee is about $399 per year. (echelonfit.com) (tomsguide.com) Industry reports tie the category's expansion to subscription content and AI features, with one market analysis projecting the connected gym equipment market will grow at about a 13.2% CAGR from 2024 to 2030. (strategicmarketresearch.com) (grandviewresearch.com) Privacy documents from major providers disclose the specific data flows that enable AI features: iFIT's policy references audio collection for its Tailor AI training, and lululemon Studio's consumer health data policy lists audio/video recordings and body‑movement metrics among collected activity data. (ifit.com) (prod-frontend.mirror.co)
