GeBBS expands RCM tech footprint

GeBBS Healthcare Solutions said it has acquired RND OptimizAR, adding a specialist in billing for durable medical equipment and home medical equipment to its revenue-cycle business. (gebbs.com) GeBBS announced the deal in early April 2026 and said RND OptimizAR is based in India. The buyer said RND serves the durable medical equipment and home medical equipment market, while adviser Novistra Capital supported the seller. (gebbs.com) Revenue cycle management is the back-office work that turns care into payment: patient registration, insurance checks, coding, claim submission, denial follow-up, and payment posting. RND OptimizAR says its services cover those steps end to end, with work tied to claims submission, denial management, and reimbursement speed. (rndoptimizar.com; rndoptimizar.com) GeBBS said the acquisition expands its technology-enabled offerings for providers and payers. On its site, the company markets revenue-cycle and risk-adjustment services aimed at improving billing accuracy, collections, and patient financial workflows. (gebbs.com; gebbs.com) The deal lands after a change in GeBBS ownership. EQT said in September 2024 that it had agreed to acquire a controlling beneficial interest in GeBBS, and GeBBS said at the time it had a global workforce of more than 14,000. (prnewswire.com; gebbs.com) RND OptimizAR says it has operated since 1999 and serves healthcare providers in the U.S., U.K., Canada, and Australia. The company also says it employs more than 2,500 certified billing and coding professionals and works across more than 25 specialties. (rndoptimizar.com; rndoptimizar.com) The target’s niche matters because durable medical equipment billing has its own paperwork and fulfillment steps, including order entry, shipping coordination, resupply management, and claim submission. RND markets a combined billing-and-shipping workflow for that segment, which is narrower than general physician-practice billing. (rndoptimizar.com) Healthcare revenue-cycle vendors have been consolidating across adjacent specialties. In February 2025, Knack RCM said it acquired HealthyBOS and highlighted that company’s durable medical equipment expertise as part of its expansion. (healthcareittoday.com) GeBBS did not disclose a purchase price in its announcement. What it did say is that the company wants more depth in specialized billing, and this deal gives it one more piece of that push. (gebbs.com)