New AI registry for athlete likeness launched
Callandor Group has launched an AI‑powered registry to licence athlete likeness and biometric data, creating a formal mechanism for athletes to monetise digital identity and for agents to negotiate new revenue streams announced. That product reframes agent work around digital IP, royalties and biometric consent.
Callandor Group’s launch was reported as a formal debut on March 16, 2026, with Variety calling it “the first dedicated registry for sports intellectual property in the AI era.” (variety.com) The company named Michael Fisk as CEO, David Cassidy as co‑CEO and An Vu as CTO, and added Phil McKenzie as a strategic adviser in its founding team, according to Variety’s profile of the launch. (variety.com) The registry’s core technical pitch is to map ownership across video, voice, biometric and performance data and to automate licensing, usage tracking and transparent payments via a single system of record, as described on Callandor’s product pages. (callandorgroup.com) Callandor says it is building an “Event Horizon API” to secure AI queries and safeguard athlete data, and positions the product as a compliance layer for the EU AI Act and California transparency rules cited in the launch coverage. (variety.com) The company frames the opportunity against a claimed “$500B+ sports AI market” and promotes use cases where leagues, clubs and studios commercialize archival video as vetted training material for AI companies. (callandorgroup.com) In jurisdictions like India the registry intersects with the Digital Personal Data Protection Act, 2023’s rules on identifiable data and a legal environment where image‑rights protection has relied on court precedents rather than specific statutes, contexts legal analysts noted when mapping AI and sport. (law.asia)
