Marico Accelerates Digital M&A Strategy

- The recent acceleration includes three acquisitions in early 2026: a 75% stake in Vietnamese D2C skincare company Skinetiq, a 60% stake in Indian wellness brand Cosmix, and a 93.27% stake in gourmet snacking brand 4700BC. - The acquisition of Cosmix, a plant-based nutrition brand, was valued at approximately ₹375 crore, with the brand achieving an annual revenue run-rate of about ₹100 crore in the six months leading up to the deal. - This strategy is not new; Marico's digital-first portfolio began with the acquisition of men's grooming brand Beardo in 2017 and has since added brands like health food company True Elements and ayurvedic beauty brand Just Herbs. - As of November 2025, Marico's portfolio of digital-first brands, including Beardo, True Elements, Just Herbs, and Plix, had already crossed an annual recurring revenue (ARR) of ₹1,000 crore. - The company has demonstrated success in scaling these acquisitions; for instance, it scaled Beardo's revenue approximately 5x between FY21 and FY26 while expanding its EBITDA margin by 1900 basis points. - Marico's MD and CEO, Saugata Gupta, has stated the goal is to leverage Marico's established strengths in distribution and supply chain to rapidly grow these smaller, high-potential brands. - The company has set ambitious targets, expecting its digital-first brands to achieve an annual run rate that is 2.5 times their FY24 levels by FY27, with double-digit EBITDA margins. - This digital push is part of a larger diversification strategy, with Marico aiming for its foods and premium personal care segments to constitute at least 25% of its total India business within the next few years.