Billie Eilish concert film drops week two

Billie Eilish’s concert film lost momentum in its second weekend after a strong start earlier this month, according to box-office reports published on May 19. Digital Music News reported that “Billie Eilish – Hit Me Hard and Soft: The Tour (Live in 3D)” took in about $800,000 in its second weekend, down more than 88% from its opening frame. The film, co-directed by Eilish and James Cameron, opened domestically on May 8 through Paramount Pictures. The Numbers lists the film at $9.5 million domestic and $25.4 million worldwide so far. ### How big was the second-weekend drop? Digital Music News reported on May 19 that the film’s second weekend gross was about $800,000, which it said represented a decline of more than 88% from opening weekend. The outlet said the film fell to 14th place for the weekend after opening with what it described as the best debut for a concert film in the last three years. (digitalmusicnews.com) The Numbers lists the film’s opening weekend at $7.01 million and its current domestic total at $9.53 million. That implies most of the film’s domestic revenue was concentrated in its first frame. ### What film are we talking about, exactly? “The Billie Eilish – Hit Me Hard and Soft: The Tour (Live in 3D)” release is a 114-minute concert film shot in 3-D, according to The Numbers. (digitalmusicnews.com) The site lists Paramount Pictures, Lightstorm Entertainment, Interscope Films and Darkroom as production or financing companies, and says the movie opened in 2,613 theaters in the United States. (the-numbers.com) IndieWire reported on May 11 that the film was co-directed by Eilish and Cameron and opened to $7.5 million domestic and $20.1 million worldwide against a $20 million budget. Digital Music News separately reported that the film premiered at Los Angeles’ Westwood Village Theater before its wider run. (the-numbers.com) ### Why did the opening look strong at first? IndieWire reported that the film posted the biggest opening for a concert movie in the last three years. The outlet said its domestic debut ranked third this decade behind Taylor Swift’s “Eras Tour” film and Beyonce’s “Renaissance” film, both released in 2023. (indiewire.com) Digital Music News said the release also benefited from premium ticket pricing tied to its 3D format. The outlet reported that about 88% of the audience saw the movie in 3D and around 25% came from premium large-screen formats led by Dolby Vision. ### Did analysts say why the movie fell so quickly? (indiewire.com) Digital Music News said analysts had expected the film to reach beyond Eilish’s core audience, particularly with Cameron attached and the 3D presentation featured in marketing. The outlet reported that broader audience expansion did not materialize and that repeat viewing from fans also appeared limited. (digitalmusicnews.com) Comscore senior analyst Paul Dergarabedian told Digital Music News that steadier week-to-week holds mattered more than a single opening-weekend number in the current market. He said, “We’ve had films hanging in there week after week with very minimal drops,” contrasting that pattern with the Eilish film’s decline. (digitalmusicnews.com) ### How does it compare with other concert films? Taylor Swift’s “Eras Tour” film fell from $93.2 million to $33.2 million in its second weekend, while Beyonce’s “Renaissance” dropped from $21.8 million to $5.5 million, Digital Music News reported. Those declines were also steep, but the Eilish film’s second-weekend fall was larger by percentage. (digitalmusicnews.com) IndieWire said Eilish’s film still opened above recent music titles including “Stray Kids: The dominATE Experience” at $5.7 million and “EPiC: Elvis Presley in Concert” at $3.8 million. It also outperformed Eilish’s 2023 “Live at the O2,” which IndieWire said made $1.3 million on fewer than 600 screens. (digitalmusicnews.com) ### What comes next for the box-office run? The Numbers says the film has grossed $25.43 million worldwide after opening internationally on May 6 and domestically on May 8. Digital Music News said the next test comes over Memorial Day weekend, when the film remains in theaters and faces a more crowded marketplace. (the-numbers.com) (indiewire.com)