Kelce x Hilfiger collab
Tommy Hilfiger named Travis Kelce a global ambassador and creative collaborator — a high‑profile blend of NFL swagger with classic Americana for field‑to‑front‑row dressing. (x.com)
The deal is a multi‑season creative partnership that will showcase co‑designed menswear and accessories under Tommy Hilfiger’s “Prep Made Current” platform and is slated to begin in Fall 2026. (pvh.com) (pvh.com) Tommy Hilfiger says the first ad campaign will be set in the brand’s New York world and is scheduled to break in late August/September 2026 after a two‑and‑a‑half‑day shoot at the end of April at an undisclosed iconic New York location. (wwd.com) (wwd.com) The collaboration continues into Spring 2027 and will include a limited co‑designed Spring 2027 collection that the brand says will “reimagine elevated Tommy icons,” with Kelce involved directly in design work. (pvh.com) (pvh.com) Tommy Hilfiger’s announcement highlights Kelce’s profile as a three‑time Super Bowl champion and notes his 14‑year NFL career as context for the partnership. (pvh.com) (pvh.com) Coverage from WWD emphasizes Kelce’s crossover reach — from hosting Saturday Night Live to co‑creating the New Heights podcast (Spotify’s top sports podcast in 2025) — as a reason the brand tapped him. (wwd.com) (wwd.com) Social posts from Tommy Hilfiger showed Kelce posing with founder Tommy Hilfiger in a white/black/red striped sweater, and outlets report he’s expected to wear Hilfiger pieces during tunnel‑walk appearances throughout the 2026 NFL season. (yahoo.com) (yahoo.com)
