HERMA previews resource-saving labels

HERMA is using Interpack 2026 to preview a package of label materials and a digital selector tool built around Europe’s new packaging rules. (herma.com) (labelsandlabeling.com) The centerpiece is GreenGuide, an online tool that walks label printers, packaging developers and brand manufacturers through recyclability, material compatibility and Packaging and Packaging Waste Regulation requirements. (labelsandlabeling.com) (herma.com) HERMA said the tool is meant to simplify choices before key Packaging and Packaging Waste Regulation requirements become binding on August 12, 2026. Harald Wallner, HERMA’s director of international sales, said the aim is to make the regulation’s complexity “manageable.” (labelsandlabeling.com) (packagingsouthasia.com) The product pitch is less about a single new sticker and more about how labels affect whether a bottle, pouch or shipping case can be recycled, composted or handled with less waste. Interpack’s own materials frame circular economy and waste reduction as central themes for 2026. (interpack.com 1) (interpack.com 2) One focus is HERMA’s 72Hpw pressure-sensitive adhesive. The company says it has been certified as recycling-compatible for PET in an 80 degrees Celsius wash process and for high-density polyethylene in a 40 degrees Celsius cold-wash process. (labelsandlabeling.com) (packagingsouthasia.com) HERMA also says polypropylene and polyethylene film labels using 72Hpw have been classified as fully compatible with the rigid high-density polyethylene recycling stream. Product pages for multiple 72Hpw constructions repeat those recycling claims. (labelsandlabeling.com) (shop.material.herma.com) A second pillar is InNo-Liner, HERMA’s liner-free format for shipping and logistics labels. The company says removing the backing material cuts liner waste, transport volume and disposal costs. (packagingsouthasia.com) (herma.com) That is not just a trade-show concept for HERMA. In December 2025, the company said DHL had commissioned an InNo-Liner system at its Nohra site in Thuringia, Germany. (herma.com 1) (herma.com 2) HERMA is also highlighting compostable self-adhesive materials using its 62Q adhesive. The company says selected paper grades with 62Q are certified for home and garden composting under Australia’s AS 5810 standard. (labelsandlabeling.com) (packagingsouthasia.com) The backdrop is regulatory timing and procurement pressure. If brand owners now have to show that labels support recycling or reduce waste, suppliers that can answer with certifications, wash-off data and material comparisons will have an easier conversation at the buying table. (labelsandlabeling.com) (herma.com) HERMA’s first independent Interpack appearance for its self-adhesive materials division turns that argument into a sales pitch: fewer materials, clearer compliance choices, and labels positioned as part of the package design problem rather than an afterthought. (packagingeurope.com) (packagingsouthasia.com)