Bubbakoo’s bets on data

Bubbakoo’s Burritos has hired Bikky to pull its customer data into one system as the chain pushes for more targeted marketing and expansion. (fastcasual.com) The partnership was announced April 13, 2026. Bikky said it will aggregate data across Bubbakoo’s system so the brand can track guest preferences, purchasing patterns, responses to menu changes, and store-level differences. (qsrmagazine.com) Bubbakoo’s was founded in 2008 in Mount Pleasant, New Jersey, and now has more than 140 locations across 16 states. Its menu is built around customization, which creates more combinations to track than a simpler fixed-menu chain. (markets.businessinsider.com) Restaurant data systems often split orders, loyalty activity, and promotions across different vendors. Bikky sells software that acts as a central record, tying those pieces together so operators can see which offers, menu items, and guest segments actually drive repeat visits. (bikky.com) Bubbakoo’s said it wants that data setup to sharpen menu strategy and support new-market growth. Fast-casual chains have been adding loyalty tools and customer-data platforms as store counts rise and local marketing gets harder to manage manually. (fastcasual.com) (bikky.com) The chain’s public store locator lists restaurants in states including New Jersey, New York, Florida, Pennsylvania, Ohio, Tennessee, and Utah. That footprint gives Bubbakoo’s a wider base of local sales patterns to compare when it tests menu layouts or promotions. (locations.bubbakoos.com) Bikky describes itself as a customer data platform built specifically for multi-unit restaurants. In this deal, that means Bubbakoo’s is not just buying marketing software; it is building a shared measurement system for franchise growth decisions. (bikky.com)