OpenAI pushes into work
- OpenAI launched 'workspace agents' for paid Business, Enterprise, Edu and Teachers plans so teams can create custom bots for tasks. - The agents can run background tasks, connect to tools, and are explicitly tied to paid organisational plans. - OpenAI is moving from chat to workplace automation while advertisers test a ChatGPT Ads Manager, suggesting dual monetisation paths (theverge.com; searchengineland.com).
OpenAI launched "workspace agents" in ChatGPT on April 22, 2026, letting teams build Codex-powered bots that run multi-step workflows in the cloud. (openai.com) Workspace agents are available in research preview for ChatGPT Business, Enterprise, Edu, and Teachers plans, OpenAI says. (openai.com) OpenAI says the agents can connect to files and tools, run on schedules or triggers, retain context across sessions, and be shared inside an organization. (openai.com) The company calls workspace agents an "evolution of GPTs" designed to follow team processes, ask for human approval when needed, and keep work moving across systems. (openai.com) Separately, advertisers reported seeing a new ChatGPT Ads Manager dashboard in tests, with marketers Juozas Kaziukėnas and Glenn Gabe sharing screenshots on April 22, 2026. (searchengineland.com) OpenAI began testing ads in ChatGPT on February 9, 2026, and says the ad pilot runs for logged-in adult users on the Free and Go tiers while Plus, Pro, Business, Enterprise, and Education tiers will not show ads. (openai.com) Coverage notes workspace agents place ChatGPT squarely into automation territory alongside tools like Zapier and UiPath, and OpenAI gives examples such as lead qualification, weekly metrics reports, and IT ticket triage. (agent-wars.com) OpenAI says GPTs will remain available while teams test workspace agents and that converting GPTs into agents will be made easy; advertisers meanwhile continue piloting a separate Ads Manager with brands such as Best Buy and Expedia seen in early tests. (openai.com)
