Fendi Baguette Re-Edition
- During Milan Design Week, Fendi presented the Baguette 26424 Re-Edition collection inspired by its archives. (elle.com) - The collection includes 20 styles total, with six specific pieces available for showing in Milan. (elle.com) - Coverage framed Milan Design Week as an increasingly important fashion platform, where brands stage immersive lifestyle activations. (aol.com)
Fendi used Milan Design Week to relaunch one of its best-known handbags, showing a 20-piece Baguette 26424 Re-Edition tied to its Fall/Winter 2026-27 collection. (fendi.com) The project opened April 17 at Palazzo Fendi Milano, and Fendi held a cocktail on April 19 with creative director Maria Grazia Chiuri during Salone del Mobile 2026. (theimpression.com) Fendi said the lineup includes 20 re-editions in total, with six Milan exclusives first shown on the February runway and developed from archival references. (theimpression.com) The “26424” name points back to the first model code for the original Baguette, which Fendi introduced in 1997 and has now brought back in a softer version designed to sit more easily under the arm. (theimpression.com; wwd.com) That debut matters in fashion history because the Baguette, designed by Silvia Venturini Fendi, became one of the late-1990s “It bag” templates and later gained mass recognition through “Sex and the City.” (wwd.com) Milan Design Week has also become a bigger stage for fashion houses, not just furniture and industrial design brands. WWD reported that labels are using the week for collaborations, product launches and activations across the city. (wwd.com) AOL, in a roundup of the week’s fashion highlights, described Milan Design Week as a citywide mix of official fair programming, installations and performances, the kind of setting where luxury brands can turn retail spaces into cultural events. (aol.com) Fendi leaned into that format with an installation inside the boutique: Baguette models displayed in wooden crates modeled on art-transport cases, plus video tracing the bag’s evolution through the archive. (theimpression.com) The packaging was part of the pitch. Each bag carries a dedicated metal tag and comes in a custom wooden box with stencil details, a canvas belt and a metal buckle. (theimpression.com) After Milan, Fendi plans dedicated retail activations for the re-edition at its New York 57th Street and Shanghai IFC locations, extending a design-week launch into a broader store rollout. (theimpression.com)
