Lowe’s hands out free spring flowers

Lowe’s used a very simple playbook on Saturday — free flowers, limited supply, in-store only. The giveaway was for MyLowe’s Rewards members, and the point was obvious: get people through the door right before Mother’s Day and the heavy spring gardening rush. The catch is that this was not an all-day coupon or an online promo. It was a first-come, first-served event tied to local store inventory and a loyalty account. ### What exactly was Lowe’s giving away? A free spring flower — more specifically, Lowe’s-confirmed coverage described it as a 1.5-pint Monrovia annual, though the exact variety could change by store. So this was not one standardized national plant handed out everywhere. One store might have a different bloom than another, which matters if someone showed up expecting a specific flower. (thekrazycouponlady.com) ### Who could get one? Only MyLowe’s Rewards members. That part matters more than the flower itself. Lowe’s positions MyLowe’s Rewards as a free DIY-customer loyalty program, and one of the listed perks is “member-only gifts.” This giveaway fits that strategy exactly — a small freebie that nudges casual shoppers to sign up, download the app, and identify themselves in-store. ### How did the giveaway work? (thekrazycouponlady.com) You had to go to a participating Lowe’s store on Saturday, May 9, 2026, starting at 10:00 a.m. local time, and show proof of membership in the app, on the website, or by phone-number lookup. No reservation was required this year. That made the event feel more like a doorbuster than a coupon — show up early, get lucky, and once the table is empty, that’s it. (lowes.com) ### Was it 150 flowers or 200? This is where the details got messy. Several deal sites said the first 150 members at each store qualified, and one outlet said it had confirmed that figure directly with Lowe’s. But at least one local freebie post said 200. The safest read is that the event was definitely limited and first-come, first-served, but the exact count may have varied by store or by how different sites got their information. (thekrazycouponlady.com) ### Why do retailers bother with tiny freebies like this? Because a free flower is cheap marketing with good timing. Spring is peak lawn-and-garden season. Mother’s Day is this weekend. And once someone is already in the garden center, the odds of buying potting soil, mulch, planters, or a nicer plant go up fast. Basically, Lowe’s is spending a small amount per customer to create a reason to visit at exactly the moment people are already thinking about outdoor projects. (thekrazycouponlady.com) ### Is this a one-off or part of a bigger pattern? It looks like part of a broader member-perks push. Lowe’s already advertises free member gifts through MyLowe’s Rewards, and it has been building more loyalty-program benefits around points, offers, and family activities like Kids Club. The flower giveaway makes sense inside that package — not as a huge national promotion, but as one more reason to stay inside Lowe’s ecosystem. (thekrazycouponlady.com) ### So what should shoppers take from it? If you like these promos, the real move is not “watch for free flowers.” It’s “watch the loyalty app.” These events are small, local, and inventory-driven. But they can be worth it if you were already planning a store run — especially around seasonal weekends when retailers want foot traffic fast. ### Bottom line This was a modest giveaway, not a major retail event. (lowes.com) But it shows how Lowe’s is using MyLowe’s Rewards as a traffic engine — one free plant at a time.