X user criticizes HYBE MV Gemini AI

On June 3, 2026, X user @aster_dimension posted a criticism of HYBE’s current music strategy and of what the user described as a direct endorsement of Google’s Gemini AI in a music video. The post, identified as X status ID 2062147063828086813, said the user would have engaged with a related challenge if they liked the song, but instead saw it as part of broader problems with HYBE’s direction. The post circulated as part of wider fan discussion about artificial intelligence in K-pop and the role of brand tie-ins in music marketing. Google markets Gemini as its AI assistant, while HYBE has publicly leaned into technology and AI as part of its business strategy. ### What exactly did the X post say? The June 3 post from @aster_dimension said: “I would be interacting with this challenge if I actually liked the song,” then linked that reaction to “so many things wrong with Hybe’s current music direction + the direct endorsement of Gemini AI in the MV.” The wording framed the complaint as both a response to the song itself and to the use of AI branding inside the video. (x.com) The post did not, in the material available for review, include a longer explanation from HYBE or Google. The criticism was presented as a user reaction on X rather than as a formal complaint or campaign statement. ### Where does Gemini enter the HYBE music-video discussion? Google describes Gemini as its AI assistant and has expanded the product across consumer and developer offerings in 2026. (x.com) In entertainment marketing, Gemini branding has also appeared in creative collaborations tied to music and video. A prior report on a HYBE-related release said LE SSERAFIM’s “Come Over” music video was made in collaboration with Google Android and Gemini, and described scenes in which members used Gemini inside the video narrative. (x.com) That earlier example helps explain why fans on X are treating Gemini’s presence in a HYBE-linked music video as an explicit product endorsement rather than a background production tool. (gemini.google.com) ### Why are fans connecting this to HYBE’s broader strategy? HYBE has been described in recent coverage as pushing an “Enter-Tech” strategy that uses AI and related technology across parts of its business. Outlook Respawn reported in January that HYBE had embraced AI tools and virtual-artist development as part of that approach. (dipe.co.kr) That context matters because the X post did not criticize only one video. The user tied the complaint to “Hybe’s current music direction,” suggesting the objection was about company strategy as much as about one visual or one promotional challenge. That is the frame in which the post is being read. ### Is this a company statement or a fan reaction? The June 3 message was a fan post on X, not a statement from HYBE, Google or an artist. (respawn.outlookindia.com) No verified company response was available in the reviewed material. The available evidence supports a narrower description: an identifiable X user publicly criticized HYBE and the inclusion of Gemini branding in a music-video context. (x.com) It does not, on its own, establish a broader organized backlash or any change in company plans. ### What can readers verify next? The X post remains identifiable through status ID 2062147063828086813 on @aster_dimension’s account, with a June 3, 2026 timestamp in the source briefing. (x.com) Readers looking for the next concrete development would need either a response from HYBE or Google, or confirmation from official HYBE Labels channels about the specific video and challenge being discussed. HYBE Labels’ official YouTube channel and Google’s Gemini product pages are the most direct public sources for those next steps.