SKYLRK breaks Coachella merch record

Justin Bieber’s SKYLRK sold $5.04 million in Coachella merchandise during the festival’s first weekend, setting a new event record. (complex.com) Complex, citing Vogue Business, reported the total came from Bieber’s April 11 headlining weekend in Indio, California. The previous Coachella merch record was $1.7 million across both festival weekends. (complex.com, vogue.com) The “Swag”-themed drop was sold in two places on site: the artist merch tent and the SKYLRK Shop next to the brand’s SKYLRK Oasis installation. Complex listed items including a $140 lime-green sweatshirt, a $90 tank top, and a T-shirt printed with a Hailey Bieber graphic. (complex.com, newsweek.com) Coachella has become a larger retail stage again in 2026, with Vogue describing a broad return of brand activations across the festival grounds. In that setting, Vogue said SKYLRK’s weekend-one sales alone nearly tripled the old two-weekend merch mark. (vogue.com, vogue.com) The result also lands less than a year after SKYLRK’s retail debut. Newsweek reported Bieber co-founded the label with Neima Khaila and officially launched the clothing and lifestyle brand in July 2025. (newsweek.com, hypebeast.com) Before Coachella, SKYLRK had already tested in-person demand with a Tokyo pop-up in December 2025, which Newsweek said was only the brand’s first physical retail event before the festival shop. That made Coachella the second in-person chance for fans to buy the line directly. (newsweek.com) Bieber’s Coachella booking was already notable on its own. Complex reported he was paid about $10 million, and the same article said his first headlining set on April 11 included guests Tems, The Kid LAROI, Wizkid, Dijon, and Mk.gee. (complex.com) By the start of weekend two, the merch story had become part of the festival story. Vogue reported the collection was also being released to non-attendees online, extending a Coachella exclusive into a wider retail drop. (vogue.com)