Turkey Rolls Out Mobile App Incentives

The new government support is anchored by Presidential Decree No. 10962, which consolidates IT export incentives. A key provision allows companies to deduct 80% of profits from software and app exports from their corporate tax base, effectively lowering the tax rate on these earnings to as low as 4-5%. The incentives also provide significant operational cash back, refunding up to 70% of overseas advertising spend and 50% of app store commissions paid to Apple and Google. This policy push builds on a thriving mobile gaming sector, which now hosts 935 gaming startups. Istanbul has become a global hub for game development, second only to London in studio density. This growth is supported by a dedicated ecosystem that includes 13 game-focused venture capital funds and specialized accelerators like the "Game Booster" program, run in partnership with Google for Startups. Venture capital has been pouring into the sector, with Turkish gaming startups securing significant funding. Mobile puzzle game developer Dream Games raised $255 million in a Series C round, achieving a $2.75 billion valuation. Other notable rounds include Spyke Games raising $55 million in seed financing and Bigger Games securing $25 million. The health and fitness app market is also showing strong potential, with the digital health wearables market in Turkey valued at $1.3 billion. Top apps are demonstrating significant user engagement; in late 2025, the period tracking app Flo had over 636,000 active users, while the AI Calorie Tracker by Yazio saw weekly revenues peak around $14,000. Beyond gaming and health, Turkey's investment in a broader technology ecosystem is exemplified by Togg, the national electric vehicle brand. Described as a smart mobility platform, Togg is developing an ecosystem that uses blockchain for location-aware services like reserving and paying for charging, scooters, and ride-hailing. The company is also building out its own national network of nearly 1,000 "Trugo" charging stations.