White House AI Framework
The White House released a National AI Policy Framework pushing for federal preemption of state AI laws and new guardrails to protect children — a move meant to create a single regulatory landscape for AI across the U.S. and affect how marketers use generative tools and target youth in campaigns. (crowell.com)
The White House published "A National Policy Framework for Artificial Intelligence: Legislative Recommendations" on March 20, 2026, laying out seven priority areas for federal AI legislation. (whitehouse.gov) The Framework directs Congress to establish "commercially reasonable, privacy protective, age‑assurance requirements (such as parental attestation)" for AI platforms likely to be accessed by minors and to require features that reduce risks of sexual exploitation and self‑harm to minors. (whitehouse.gov) The document explicitly recommends affirming that existing child‑privacy protections apply to AI systems and names limits on data collection for model training and targeted advertising as part of those protections. (whitehouse.gov) At the same time, the White House urges Congress to preempt state AI laws that impose "inconsistent or undue burdens" to create a single national standard. (klgates.com) The Framework also instructs Congress not to preempt states from enforcing generally applicable child‑protection laws, including prohibitions on child sexual abuse material, even when that material is AI‑generated. (whitehouse.gov) The policy follows Executive Order 14365, signed Dec. 11, 2025, which directed federal agencies to coordinate actions to challenge state AI laws and establish a "minimally burdensome" national AI policy. (federalregister.gov) Administration officials, including OSTP director Michael Kratsios, have said the White House expects to work with Congress to codify the Framework into law "this year." (cnbc.com) Legal analysts warned the Framework's push for broad federal preemption and limits on "open‑ended liability" will likely produce substantial litigation and ongoing regulatory uncertainty for enterprises operating across multiple states. (law.com) AI industry leaders have publicly opposed state‑level regulatory efforts and described a patchwork of state laws as a threat to innovation, a point the Framework cites when urging a single federal standard. (governing.com)