Bangkok festival just closed
Bangkok wrapped the 44th Thailand Tourism Festival on March 25–29 at the Queen Sirikit National Convention Center, featuring regional food zones, cultural performances and a push for sustainable domestic travel (chiangraitimes.com). The event doubled as a live menu sampler and travel showcase for hidden Thai destinations. (travelandtourworld.com)
TAT organised the 44th edition of the festival around a nine‑zone layout anchored by a “5 Must Do in Thailand” framework — Must Taste, Must Try, Must Buy, Must Seek and Must See — to convert in‑hall interest into real trips. (tatnews.org (tatnews.org)) Organisers said the event is running its “Zero Waste to Landfills” policy for a fourth consecutive year and aligned the festival with Thailand’s Bio‑Circular‑Green (BCG) economic model to promote eco‑friendly tourism. (thailand.prd.go.th (thailand.prd.go.th)) The festival’s nine themed zones included specific vendor counts: the Eastern Village with “more than 50” seafood and local food vendors, the Northeastern (Isan) Village with 36+ food booths, the Southern Village with over 38 booths and the Central Village with about 60 food vendors, according to the event layout. (thailandnow.in.th (thailandnow.in.th)) Queen Sirikit‑themed exhibitions and textile displays were curated as a central feature to honour Her Majesty’s legacy in community crafts and to link several travel routes to royal initiatives, organisers said at opening. (tatnews.org (tatnews.org)) The formal opening on 25 March was presided over by Ms. Natthariya Taweewong, Permanent Secretary of the Ministry of Tourism and Sports, while TAT Governor Thapanee Kiatphaibool stressed the festival’s role in lifting revenue and visitor numbers for the domestic market. (en.thairath.co.th (en.thairath.co.th)) QSNCC has been cited as a sustainability partner after signing an MOU with SCIeco by SCG to deploy a “Waste‑to‑Value” model that converts event refuse into refuse‑derived fuel (RDF), a capability organisers pointed to as supporting the festival’s zero‑landfill goal. (qsncc.com (qsncc.com)) The five‑day showcase ran Halls 1–4 on the ground floor of QSNCC with free admission from 10:00–21:00 and organisers advised visitors to use the MRT Queen Sirikit National Convention Centre station (Blue Line) or bus No.136 for direct access. (tatnews.org (tatnews.org)) Publishers covering the event described it as a marketplace for live travel deals and on‑site package promotions aimed at converting attendees into immediate bookings and regional itineraries. (traveltrade.today (traveltrade.today))
