SAMHI Hotels Acquires Stake in Rare India

SAMHI Hotels is making a strategic move into experiential leisure by acquiring a 70% stake in RARE India. This acquisition allows SAMHI to diversify its portfolio beyond traditional business hotels. The deal is expected to close by May 2026. RARE India operates a curated platform of 67 hotels, offering unique experiences in heritage palaces, wildlife lodges, and boutique accommodations across India, Nepal, and Bhutan. This acquisition provides SAMHI access to a network of experiential properties and a new customer base. RARE India will continue to operate independently, maintaining its focus on curating unique properties. SAMHI and RARE India have also signed an MOU with Marriott International, potentially allowing RARE's properties to operate under Marriott's "Outdoor Collection" brand. This collaboration would give RARE access to Marriott's global distribution channels and loyalty program. The partnership aims to transition RARE India from a representation platform to an integrated B2C distribution channel within Marriott's system. SAMHI's investment in RARE India is approximately Rs470 million ($5.1 million). The funds will be used to enhance management capabilities, upgrade technology and distribution, and support brand expansion. SAMHI expects this partnership to expand its hotel network to about 100 properties.