Netflix's 'Berlín' Brings Big Production to Sevilla

Netflix isn’t just dropping a new season of *Berlín* in Sevilla. It’s basically taking over the city for a weekend and turning the release into a live event. The world premiere of *Berlín y la dama del armiño* lands in Sevilla on May 8, and the whole setup is bigger than a standard red carpet. There’s a public-facing launch at Las Setas, a secret concert on the Guadalquivir the next night, and then a locations tour that keeps the show alive in the city after the episodes hit Netflix on May 15. ### What is Netflix actually doing in Sevilla? The immediate news is the premiere. Sevilla’s city government and Netflix announced that the global launch event for the new *Berlín* installment will happen there on May 8, with the main and supporting cast in attendance. That is not just symbolic — Netflix is choosing Sevilla as the physical center of the release, not just a filming backdrop. ### Why Sevilla in particular? Because this season is built around the city. Netflix says the new heist moves to Sevilla, where Berlin and his gang get pulled into a plan involving the Duke of Málaga and Leonardo da Vinci’s *Lady with an Ermine*. The show’s own marketing leans hard on Sevilla as the setting, and filming took place there along with other Spanish locations. ### What happens at the premiere? The red carpet is set for Las Setas de la Encarnación on May 8, with arrivals starting at 6:00 p.m. Local coverage says Pedro Alonso will lead the cast presence, joined by Michelle Jenner, Tristán Ulloa, Begoña Vargas, Julio Peña Fernández, Joel Sánchez, and creators Álex Pina and Esther Martínez Lobato. In other words — this is being staged like a major pop-culture event, not a press screening. ### What’s the deal with the river concert? This is the flashy part. On May 9, Netflix has scheduled “Jarana en el Guadalquivir,” a free concert on a floating platform by the river near Muelle de la Sal and Paseo Alcalde Marqués de Contadero. The artist is still secret, but the event timings are already public: doors at 7:30 p.m., pre-show premiere weekend to spill beyond industry guests and into the city itself. ### Is this about tourism too? Yes — very obviously. Sevilla and Netflix also announced a filming-locations tour tied to the series, developed with the Sevilla Film Office. It opens first for press and creators on May 9, then becomes available to the public in multiple languages from May 15. Stops include places like Torre del Oro, Puente de Triana, Patio de Banderas, and the Guadalquivir area. The point is simple: turn viewers into visitors. ### Why does that matter for the city? Because Sevilla is pitching itself as a production hub, and this is the kind of event cities love — global platform, recognizable IP, walkable landmarks, and tourism upside baked in. City officials are framing the premiere as proof Sevilla can host big international stage and its film business at the same time. ### Is this normal for a streaming release? Not at this scale for most shows. Plenty of series get premieres. Fewer get a whole city-stage treatment with a river concert, public installations, celebrity carpet, and a post-launch tourism product. That makes this feel less like “content marketing” Sevilla have built here. ### Bottom line? Sevilla isn’t just where *Berlín* filmed. For this release, Sevilla is part of the product. And Netflix is betting that if the city feels like the heist, people will want to watch — and maybe show up too.