By Malene Birger standout SS27

W magazine on August 5 singled out By Malene Birger and Paolina Russo among the standout looks from Copenhagen Fashion Week’s Spring/Summer 2027 runways, adding them to a season that the publication said mixed established and newer Scandinavian names. Copenhagen Fashion Week’s official calendar shows the SS27 edition runs from August 3 through August 7 in Copenhagen. The organizer said in May that the season would include 34 shows and presentations as part of its 20th-anniversary year. The anniversary programming follows a broader 2026 celebration marking two decades since the event’s founding. ### Why were By Malene Birger and Paolina Russo getting attention this week? W magazine’s runway roundup named By Malene Birger and Paolina Russo as part of its selection of best looks from the Copenhagen shows. The article was updated on August 5 after first publishing on August 3, and presented both labels alongside other names including Skall Studio, Sson, Gestuz, the Scandinavian Academy of Fashion Design and the Royal Danish Academy. (wmagazine.com) By Malene Birger is one of the more established names on that list, while Paolina Russo has been part of the newer-generation contingent that often draws attention in Copenhagen for experimental knitwear and sport-inflected silhouettes, according to prior fashion coverage. In W’s framing, the season’s highlights came from a mix of familiar Scandinavian labels and newer participants rather than a single breakout house. (wmagazine.com) ### What exactly is happening at Copenhagen Fashion Week SS27? Copenhagen Fashion Week says SS27 runs from Monday, August 3, to Friday, August 7, 2026. The organizer’s official schedule lists physical showcases as well as events, talks and activations across the week. A May 29 announcement from the organizer said the official lineup would include 34 shows and presentations. Copenhagen Fashion Week described the SS27 season as part of its 20th-anniversary celebrations, a theme it has carried across its 2026 editions. (wmagazine.com) ### Where does By Malene Birger fit on the official calendar? The official SS27 schedule lists “By Malene Birger x Tårnet på Kgs.” on Friday, August 7, running from 08:00 to 23:00 CEST. (copenhagenfashionweek.com) The schedule page identifies it as part of the week’s mix of shows, presentations and related events. Copenhagen Fashion Week’s schedule format combines runway shows and presentations under one official calendar. The organizer says that structure is intended to reflect the Nordic industry’s range of formats and participating brands. (copenhagenfashionweek.com) ### Why is the 20th anniversary part of the story? Copenhagen Fashion Week said in January that it would mark its 20-year anniversary across 2026. (copenhagenfashionweek.com) The organizer said the milestone was meant to recognize both the development of the Nordic fashion industry and Copenhagen Fashion Week’s role in building its international profile. The official site describes Copenhagen Fashion Week as the biggest fashion week in Northern Europe and says it is held twice a year, in January-February and August. (copenhagenfashionweek.com) That makes the SS27 edition both a regular commercial season and part of the anniversary campaign the event has been running throughout 2026. ### What else is on the schedule as the week continues? The official calendar shows programming continuing through August 7, with brand showcases, talks and activations still listed after W’s roundup was updated. (copenhagenfashionweek.com) Copenhagen Fashion Week also lists an official opening gala for the SS27 edition in partnership with Pandora and Björn Axén as part of the week’s broader event slate. August 7 is the next clear milestone on the public schedule. (copenhagenfashionweek.com) The organizer’s site says the season then gives way to the next edition, AW27, scheduled for February 1-5, 2027. (copenhagenfashionweek.com)