Connected fitness market outlook
- Consumers are still buying connected fitness in pieces, not as one market: wearables shipments rose in 2025, fitness-app revenue is set to grow in 2026, and Peloton is pushing beyond bikes into gyms and employers. - IDC said global wearable-device shipments reached 611.5 million in 2025, up 9.1% year over year, while Statista projects fitness-app revenue at $9.22 billion in 2026 and $9.89 billion by 2030. - The clearest near-term theme is hybrid fitness: software that links devices, coaching, and in-person access is forecast to reach $133.7 billion by 2030. (businesswire.com)
Connected fitness is growing again, but the market is splitting across wearables, apps, and hybrid gym software rather than moving as one category. (idc.com) (statista.com) (businesswire.com) The biggest installed base sits in wearables: IDC said global wearable-device shipments climbed 9.1% in 2025 to 611.5 million units. IDC projects shipments at 625.2 million in 2026 and 689.7 million by 2030. (idc.com) Smartwatches and wristbands are carrying much of that volume. IDC said Apple led smartwatch shipments in 2025, Huawei shipped 25.5 million smartwatches, and wristband shipments rose 14.7% as lower-cost devices widened the market. (idc.com) Apps are a smaller business than hardware, but they are becoming the layer that ties workouts, recovery, and coaching together. Statista projects global fitness-app revenue at $9.22 billion in 2026, with the United States contributing $2.76 billion. (statista.com) That app market is not exploding at the same pace as device sales. Statista forecasts a 2026-to-2030 compound annual growth rate of 1.75%, taking fitness-app revenue to $9.89 billion by 2030. (statista.com) The hybrid model sits between those two ends of the market. ResearchAndMarkets said fitness and wellness software was worth $81.9 billion in 2024 and is projected to reach $133.7 billion by 2030, helped by platforms that combine gym visits, home workouts, virtual coaching, and wearable tracking. (businesswire.com) That helps explain why connected-fitness companies are widening their distribution instead of betting only on home equipment. Peloton said in its 2025 annual report that it serves hospitality, multi-family residential, gyms, education, corporate wellness, healthcare, and community wellness customers with connected-fitness and app-based products. (stocklight.com) Research firms disagree on the exact size of the connected-fitness market, which makes single-number forecasts shaky. Ken Research valued connected fitness equipment at $2.75 billion for 2025-2030 forecasting, while other trackers count broader software, coaching, and wearables businesses separately. (kenresearch.com) (businesswire.com) (statista.com) The cleaner takeaway is that the growth engine is no longer just a bike, treadmill, or watch. The money is moving toward systems that connect sensors, subscriptions, coaching, and physical locations into one recurring service. (businesswire.com) (idc.com)
