Polsia publishes GEO playbook — JSON-LD and entity-graph tactics for AI answer engines

- Polsia framed Generative Engine Optimization (GEO) as structuring sites with JSON‑LD and entity‑rich copy so answer engines directly cite them rather than relying on links. (x.com) - Mr Z named Perplexity and ChatGPT as target tools for GEO while SpiceX emphasised GEO’s role in securing zero‑click visibility in AI answers. (x.com) (x.com) - The practical takeaway is that SEO teams must add machine‑readable entity data and structured snippets to be surfaced as AI sources. (x.com)