NEWMEDIA.COM Highlights B2B Marketing Failures

NEWMEDIA.COM's RankOS™ aims to solve B2B marketing attribution challenges, where marketers struggle to connect marketing activities to revenue outcomes; 85% report this difficulty. These challenges arise from long sales cycles involving multiple stakeholders and online/offline touchpoints. On average, 6 to 10 people are involved in B2B buying decisions, and 33% of B2B organizations have sales cycles exceeding six months. Traditional marketing analytics solutions often fail to provide adequate visibility, with 50% of B2B marketers reporting limitations. A key issue is that only 3% of B2B website visitors typically fill out a form, leaving 97% as anonymous traffic, making it difficult to attribute marketing efforts accurately. B2B marketers use an average of 18 data sources for reporting, but only one in four say their marketing data fully integrates with other tools. RankOS™ intends to help businesses understand how they are perceived by AI and search engines. It's designed to strengthen the signals that determine whether a brand is cited, trusted, and recommended by these systems. The platform monitors brand representation across media, web content, and AI answer engines, prescribing targeted optimizations to improve citation frequency and authority. NEWMEDIA.COM, founded in 1996, is a full-service digital marketing agency with over 25 locations across North America. They offer services including web design, SEO, PPC, and social media marketing. The agency has received awards and recognition from organizations like Clutch, Upcity, and Inc. 5000.