BMW’s bold EV sales goal
BMW told the market it wants half of global sales to be fully electric by 2030 — up from 17.9% EV share in 2025 — a big acceleration that will reshape product and supply decisions over the next four years Motor1 analysis. That target helps explain why OEMs are racing to launch multiple EV models here in 2026.
BMW announced an €800 million expansion of its San Luis Potosí plant, allocating roughly €500 million specifically to a high‑voltage battery assembly centre and creating about 1,000 new jobs. (press.bmwgroup.com) BMW says the Neue Klasse will be built across its global network, with initial production in Debrecen (Hungary) starting in late 2025, series runs in Munich in 2026 and Mexico slated from 2027. (chargedevs.com) Plant Munich has already started building pre‑series units of the new BMW i3 as part of final ramp‑up work, with BMW describing the move as a critical milestone ahead of series production in the second half of 2026. (press.bmwgroup.com) Technical prep is underway: BMW revealed its sixth‑generation eDrive and an 800‑volt high‑voltage battery concept for the Neue Klasse, and said series production of Gen6 drive components will begin at its Steyr plant in summer 2025. (press.bmwgroup.com) The company’s 2026‑27 product cadence is explicit in investor materials — BMW plans more than 40 model launches across the portfolio and a software‑defined, zonal‑architecture Neue Klasse with central high‑performance compute. (bmwgroup-werke.com) BMW’s announced factory investments, new battery lines and accelerated model rollouts (iX3, the Neue Klasse i3 and replacements across core segments) explain the short‑term surge in 2026 EV introductions from OEMs aiming to match that production and supply push. (bmwblog.com)
